The Chartered Institute of Marketing (CIM) has this week launched a national mentoring network, bringing together some of the industry’s most experienced marketing professionals with junior marketers. The UK wide network is being rolled-out following a series of highly successful regional trials.
The initiative will give mentees the opportunity to progress professionally, and learn from CIM members with the proven knowledge and experience that has earned them Chartered Marketer status, while enabling mentors to ‘give back’ to the marketing community.
The scheme involves mapping the individual requirements of mentees with a suitable mentor equipped with the knowledge and expertise to help them progress their careers and reach their personal development goals. CIM will provide support and guidance throughout the mentoring relationship to suit both participants.
In addition to the benefits of shared knowledge transfer and support, the scheme will also form part of the Chartered CPD Programme, allowing participants to accrue up to 21 hours towards their annual 35 hour CPD requirement, thus enabling them to continue working towards achieving or maintaining Chartered Marketer status.
Creative Spark has designed the new website for the iconic Old Spitalfields Market (London), this includes a brand refresh and the development of branding for application on web and print collateral.
The Manchester-based digital, branding and motion agency, Creative Spark created the website on behalf of Wellington Markets, which operates Old Spitalfields Market on behalf of Ballymore. Combining the slick new look of the market, news on events, news from its beautiful shops, unique market stalls and local characters, the website is a true window into the creative and historic market place.
The Wellington Markets team wanted a website that would reflect the eclectic mood of the shopping destination and where the markets new wide program of events could be shared. Creative Spark brought the website to life by including an interactive map that can be explored, revealing the shops and stalls, plus ‘A People of The Market’ page, where traders are interviewed. Creative Spark have integrated a Blog into the site with engaging features that will update locals, tourists and shoppers on what is happening.
Creative Spark, Founder and Creative Director, Neil Marra, said: “I am very proud of our work for the new website for Old Spitalfields Market and how it captures the essence of the market. It reflects the creativity and diversity of the place through illustrative and interactive elements, taking visitors on a visual journey to each shop and restaurant. Engaging with visitors is an increasingly important factor for shopping destinations and this website ticks all the right boxes. We are also working on their overarching 2013 campaign for Old Spitalfields Market, this includes, print advertisements for Time Out Magazine plus leaflets and banners focusing on the many events that will be held there this year.”
Promotional gifts that add value to the recipient remain highly popular. They are more likely to be used by the recipient on a long term basis and as a result give ongoing exposure for the brand that gave it.
The Premium USB FlashDrive and Senator Pen set from Listawood and Senator is no exception. The set combines function and style featuring the Executive 3 USB FlashDrive with art deco twist and a Tizio ballpen crafted from sustainable nutwood. The pen cap and USB can be engraved and the products are presented in a zipped gift case, creating the perfect executive gift that is certain to make a positive impression on whoever receives it and those around them.