TheMarketingblog

News from London School of Marketing, Neuro-Insight, MEC, Clock, DC Thomson, NewVoiceMedia


London School of Marketing, a leading London-based institution delivering accredited marketing and business qualifications, and offering courses from recognised professional bodies and universities, has announced the launch of its new database driven website.

“Organisations are often squeezed between the need to have a website and the high costs involved in developing and maintaining one. To keep costs down while maintaining efficiencies, London School of Marketing has launched a new website which will offer our students updated information and services seamlessly,” said Sean Palmer, Admissions Manager at London School of Marketing. “Since our site is now database driven, the web pages connected to all of our relevant databases will change accordingly and automatically.”

The new London School of Marketing website will allow relevant members of its staff to contribute to the site without the need for IT support. As a result, London School of Marketing is now able to continually update the site with valuable content, resources and updates for students and businesses, including white papers, articles and blogs.

NewVoiceMedia, a leading provider of cloud contact centre solutions, is strengthening its team with the appointment of three new apprentices.

Jamie Feltham, Lee Herbert and Brandon Read were offered IT operations roles at the company’s headquarters in Hampshire, following completion of a nine-month advanced apprenticeship in ‘IT, Software, Web & Telecoms Professionals’ with Pearson’s Academy.

Jamie comments, “I’d been interested in computers and technology from a young age, but it was only in college that I realised I wanted to be hands-on, fixing things and delivering top-quality services for customers – that’s what motivates me to keep doing a good job!

“This has been such a great opportunity to combine my passions and career. Every day is different, which makes my role so interesting and I’m learning all the time”.

From assistant chef to tree surgeon, Lee held a number of roles prior to his apprenticeship. He says, “I couldn’t see a future with my previous jobs, but luckily I was offered a fantastic opportunity at NewVoiceMedia where I have really found my feet and embarked on a brilliant career”.

Digital agency Clock is helping Dundee-based publisher DC Thomson to transform its business with a revolutionary publishing platform. The responsive platform automatically adjusts layout and optimises content to suit readers’ digital viewing devices.  The new platform went live with the launch of The Courier (www.thecourier.co.uk).  DC Thomson is one of the first UK publishers to deliver this service to its newspaper customers.

Clock is designing a complete digital front end system and Atex is providing the CMS for five of the publisher’s newspaper titles and its energy supplement.  By including fully responsive site designs, Clock has managed to create a seamless viewing experience for all DC Thomson’s online readers, whether they access digital content on tablet, PC or phone, using OS or Android platforms.

DC Thomson Head of Digital (Newspapers) Kirsten Morrison said, “We went through an extensive process to make sure we found the right partner for our business.  Quite simply, we were blown away by Clock’s approach.  They had the enthusiasm, creativity and insight to re-energise our titles.  They also had the technical skills required to pull off this highly complex project to a scale that can service our business as it continues to evolve.  Our new digital platforms will allow us to make our content accessible to a new generation of readers, and enable us to expand our growing international following.  It also opens up great new opportunities for advertisers and sends a clear message that DC Thomson is a company to watch out for.”

MEC Australia, www.mecglobal.com, today announced a  pioneering neuro science study of social TV viewers that has revealed that interacting with social media while watching TV drives a 9% increase in program engagement.

The re-socialisation of TV

MEC and Seven teamed up to conduct the study with Neuro-Insight in the quest to discover the impact of social media interaction on viewers’ engagement levels on the 1st and 2nd screens. Viewers recruited for the study were typical social TV participants; monitored though hidden cameras as they watched a live broadcast of the Seven Network’s reality show X-Factor late last year. Any interaction with social media occurred naturally.

The results disprove the theory that second-screen usage during TV viewing negatively impacts audience engagement, and substantiate the value of TV sponsorships and social media extensions.

Chief Strategy Officer for MEC, James Hier said, “Engagement is impossible for people to articulate through crude measures of recall, attitudinal research or even eye-tracking. The only way to measure engagement is neurologically.”

Leave a Comment