Global social media agency We Are Social has been selected by THE OUTNET, to assist with the brand’s social media strategy and execution. The account will be based in the agency’s New York office, with support from London and a number of its six other offices around the world.
THE OUTNET, part of the award-winning designer fashion group NET-A-PORTER Group Ltd, stocks an unparalleled selection of previous season designer fashion from over 250 brands as well as exclusive collaborations with high profile designer labels. Offering express worldwide shipping to 170 countries (including same-day delivery to London and Manhattan), THE OUTNET is the definitive and exclusive designer outlet where everyone is invited.
The initial focus for We Are Social will be to deliver social listening and reporting followed by strategic recommendations regarding social channels, content and audience engagement. Creative campaigns will then be developed to reach THE OUTNET’s target global audience of fashion savvy, style-conscious women, who arelooking for the best designer products at great prices.
“THE OUTNET is well placed to innovate in social media due to its unique position in the discount luxury market,” said Leila Thabet, managing director, We Are Social US. “We’ll leverage our fashion experience to develop a social strategy together, and constantly look to THE OUTNET fans and shoppers to shape how we create content, position the brand and devise campaigns.”
Forward Worldwide, the tenth avenue (WPP) content marketing agency, has made two senior appointments.
The first is Dawn Alford who has joined as Editorial Director. She will have responsibility for leading the editorial strategies for all current and prospective clients with editors at the agency.
Dawn was previously Editorial Director for Result Customer Communications and prior to that was Group Editor at Cedar, overseeing the Tesco account content. She began her career as a newspaper reporter and was a writer, columnist and executive for News International, Express Newspapers and the Mirror Group. More recently she has worked on digital projects including an app for Morrisons magazine, which was awarded a DMA award in 2012.
She said: “I’m thrilled to have joined Forward Worldwide at such an exciting time for the company. Of course I’m looking forward to once again working with Tesco – and with all of Forward Worldwide’s prestigious and diverse clients.”
Natasha Jackson also joins Forward Worldwide. She has been appointed as Digital Director with responsibility for driving the digital strategies through the business as well as for current and prospective clients. Natasha was previously the Head of Digital and Content for the River Group, developing content marketing and digital strategies for clients within retail, automotive and luxury sectors. Natasha began her content marketing career at Dennis, and has worked for a variety of content and digital agencies including John Brown, Redwood and Chemistry.
Formerly known as Forward, Forward Worldwide has changed its name to reflect developments at the agency in recent months including the opening of its first international office in Shanghai last year.
LivingSocial, the online local marketplace to discover and share the best of your city, today announces a partnership with VeriFone Media, to launch the latest in a series of advertising campaigns targeting Londoners. The adverts will appear on digital screens inside 3,000 black cabs throughout the Capital.
Featuring four exciting LivingSocial London Citywide offers throughout the campaign period, commencing with Vista at The Trafalgar Hotel, the adverts will appear to London taxi passengers from 22 April to 19 May 2013.
With objectives centring on increasing brand awareness and connecting Londoners with fantastic experiences in the city, the initiative marks a first-time partnership between LivingSocial and VeriFone Media. Consumers will be offered the additional incentive of a campaign-specific promo code, representing 10% off purchases through LivingSocial.
Cristina Astorri, Marketing Director of LivingSocial, UK & Ireland, said “Connecting Londoners to the very best things to see and do in their city is the driving force behind our success, and we are excited to maximise the potential of the London taxi network to do just this.
Inspiring passengers to make a different decision, try a new restaurant or engage in a new experience was a driving force behind this partnership.”
