Can salad dressing be sexy? Well, Kraft will settle for zesty. A new campaign for Kraft Zesty Italian dressing from the Playa del Rey, Calif., office of Being features a shirtless male chef whose catchphrase is “Let’s get zesty.” Watch the video.
Slyly suggestive and playful, the character feels like a cross between Old Spice’s Isaiah Mustafa and the skillet guy from ads for another Kraft brand, Velveeta. In one new spot, the chef keeps adding Kraft Zesty Italian to a hot skillet, with flames shooting higher and higher each time. “How zesty do you want it?” he asks. “A little? A little more? How about a lot more?”
The flames then consume his white V-neck T-shirt to expose smoldering abs and pecs. The sassy cook also will appear on Bravo’s Watch What Happens Live as a guest chef and bartender. more…