TheMarketingblog

6 mistakes that are costing you sales

Your skills aren’t holding you back from making big sales. Your low emotional IQ is. Here are the six mistakes you’re making, and how you can fix them.
In his new book, To Sell Is Human: The Surprising Truth About Moving Others , Dan Pink reports that, according to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Digging deeper, Pink states that the other eight also work in sales. Whether you’re an entrepreneur courting venture capitalists, an employee pitching a new idea to your boss or a teacher trying to engage your students, we all spend a part of our day trying to influence others.In some way or other, we’re all salespeople.

One tool that can help everyone be better at sales is emotional intelligence. What is emotional intelligence? Daniel Goleman defines it as “the capacity for recognizing our own feelings and those of others, for motivating ourselves and for managing emotions effectively in ourselves and in others.” In short, it’s being smart about emotions. And the smarter you are in this area, the better your sales. Does it work? Emotional intelligence training at American Express Financial Advisors resulted in an increase in sales revenue.

Individuals who have low emotional intelligence make mistakes that result in lower sales. Here are six common mistakes made, and how to avoid them:

Mistake 1: You don’t make an emotional connection.

Rather than focusing on how to close a sale, think about how you can open a relationship with your potential client. This lies at the very heart of emotional intelligence—the ability to forge positive, long-term relationships. We all know the old adage: W

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