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 Events : Accepting speaker submissions for ad:tech London | TheMarketingblog
Call for papers… Europe’s leading event for staying ahead of the latest interactive media, advertising and marketing trends. Join us this year |
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 Virgin Holidays invites holiday-goers to ‘Unleash Your Mojo’
The M&C Saatchi Group has unveiled an integrated campaign for Virgin Holidays inviting holiday-goers to ‘Unleash Your Mojo’, marking a major new direction for the brand. The £2.5m campaign, created by M&C Saatchi and LIDA, is running across TV, outdoor, online, social, and below the line, with the first TV ad – targeting families – breaking on Saturday 4 May during Britain’s Got Talent. |
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 How to create breakthrough content and still have the budget to fund distributing that content | TheMarketingblog
80% of sales occur after the 5th contact with your prospect… but most business owners only reach out to new leads two or three times First of all you have to get those all important leads. Answer : That’s where the ‘theMarketingblogplays its part. |
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 “Anyone who has seen the film Moneyball can see how by looking at the numbers as well as more traditional metrics, a failing baseball team became hugely successful”
Competition Time : TheMarketingblog has five free copies of ‘Raindancing: why rational beats ritual’ up for grabs. It’s written by Glenn Granger, CEO of marketingQED. Answer this simple question. Which film is featured in the book? Send your answer today to will@themarketingblog.co.uk and you could be one of the five winners ‘Raindancing’ businesses wasting millions, new book argues. |
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 Alamo appoints Quantcast for real-time advertising campaign
Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets. The campaign will be managed centrally from London. The campaign will primarily target EMEA-based residents travelling to the USA and will go live in early May. |
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If you run a small business or are just starting up, you need to stretch every penny of your marketing budget. For maximum results from minimum outlay, make sure you use these five creative marketing techniques. |
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 News about UK’s pets, RadiumOne, PingMe, DiscountVouchers.co.uk, Digital agency e3, Royal Navy
RadiumOne, has announced the latest version if its PingMe social messaging mobile app that includes a new location-based people discovery feature, allowing users to find and meet new people that are near their current location. |
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 Marks & Spencer / Nooooo. “If they take over Jaeger, they’ll change it into a nylon slacks and boat shoe brand” | TheMarketingblog
The Mail on Sunday: Marks & Spencer has considered buying fashion label Jaeger as a way to boost its fashion brands. |
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 The Mobile Marketing Live team write …. Registration for our flagship event, Mobile Marketing Live, which takes place on 3 October in London, is now open. Tickets are available at an early bird rate of just £295 if you book before 30 May, 2013.
Last year’s conference was a must-attend event for any company using mobile or looking to make mobile part of their business. This year’s conference will include insight from top brands across retail, gaming, publishing and automotive as well as presentations from technology experts and leaders in the world of mobile.
3 October, 2013, London | Call us now on +44 (0) 207 183 2920 |
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