Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch.
Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline and digital display media accounts, with an ad-spend of £15m. SEO and social activity will be handled in-house.
Betfair’s Brand Director Mark Ody said: “Betfair is entering an exciting new phase and I’m delighted that Arena will be a key part of it. Arena have demonstrated great expertise, passion and an understanding for the business, and they certainly have digital at the core of their proposition. We look forward to continuing to work with them.”
Henry Daglish, Deputy Managing Director at Arena, who led the Betfair pitch, said: “I am absolutely delighted, and so proud of the team, particularly as we gave Betfair the opportunity to meet every one of the people who would be working on the account.
American International Group, Inc. (AIG) has been appointed official global insurance partner of Rugby World Cup Sevens 2013 in Moscow on June 28-30.
The partnership reflects Rugby’s continued commercial appeal and is a clear indication of AIG’s growing commitment to Rugby; and more specifically a sport that continues to experience growth in key emerging markets such as Asia which has grown in participation by 18 per cent since the Olympic decision in 2009, Africa by 33 per cent and South America by 22 per cent as global participation has reached the 5.5 million mark.
AIG also views Rugby Sevens as a strong driver of global Rugby growth and believes it is important to support the sport now as it accelerates toward its Olympic Games debut in 2016.
Daniel Glantz, Global Head of Sponsorship at AIG, said: “At AIG, we know how important teamwork is to success. AIG serves customers in more than 130 countries around the world and our employees rely on each other’s passion, skills and support to overcome obstacles and get the job done. Rugby, and more specifically Sevens, is a sport that we believe mirrors our key objectives and work ethic and we are delighted to be involved in one of the premier and most exciting Rugby competitions across the globe.”
Audi is to become the first automobile manufacturer to offer its very own mobile augmented reality platform, Audi Vision, an app which brings brochures to life.
Audi Vision will initially allow users to point their mobile device at the premium car manufacturer’s spring 2013 price and specification guides, and take a picture that will unlock the static pages of the brochure, triggering additional content such as video, sound, hotspots and additional pictures and text.
Consumers will then be able to look under the bonnet of their chosen model, hear the engine roar, experience the ride from behind the wheel, and appreciate the bodywork from all angles, as well as boning up on the spec, as Audi Vision sends the Audi range leaping out from the page.
Additionally, once the Audi Vision app has taken a grab from a particular brochure, it no longer requires a data connection, unlike other generic cloud-based alternative reality platforms, allowing users to personally engage with their favourite Audi wherever they go.
Audi Vision will be applied across the brand’s brochures – covering all models – and will become available across multiple media in the future. It has been designed exclusively for Audi by the global mobile solutions company Somo.