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DAVIDSTOW RE-LAUNCHES EVERYDAY PREMIUM RANGE WITH NEW SKUS
Cornish cheddar, Davidstow, is re-launching this month.In addition to adding two new SKUs to the range, the brand – currently worth £16m – has also undergone a redesign, which aims to reaffirm ownership of the everyday premium tier.
The new range rolled out into trade last month along with a three Year Reserve which will launch exclusively in Sainsbury’s from May. (more…)
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NO FEAR UNVEILS NEW MOTHERLOAD ENERGY DRINK
Energy drink brand “No Fear” are aiming to shake up the market.Launching this week in Asda, No Fear are introducing “No Fear Motherload” is an Apple flavoured energy drink.
No Fear is already a popular energy drinks brand and this new launch will have the same high energy and strong branding as previous products. (more…)
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NEW PUNCH DRINKS RANGE FROM SAPPOS
Jamaican beverage brand Saapos has repackaged its range of ambient non-alcoholic drinks and is launching it to the retail market under the name of The Original Caribbean Punch.Originally created by Jamaican-born Collin Carr for his North London restaurant and named after his nickname, Saapo, the newly launched range of three exotic variants includes Original Fruit Punch, Beetroot Punch and milk-based Pineapple Punch.
The Saapos drinks come in fully recyclable 330ml plastic bottles and are made with natural ingredients and with no artificial colouring, flavours or preservatives. (more…)
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TWO NEW AMY’S KITCHEN DISHES IN ASDA
Amy’s Kitchen, the family owned food brand, is adding two new dishes to its range of frozen Free From ready meals.The new range is available at Asda and includes Indian Mattar Paneer and Gluten Free Vegetable Lasagne.
The Free From dishes will be available in the Frozen aisles of more than 278 Asda stores nationwide from May 13th. (more…)
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NEW SNACK RANGE LAUNCHED BY CP FOODS
With the total snacking market now worth £5bn, CP Foods UK has launched new brand Taste Inc. – a range of hot snacking products that sit across a variety of flavour profiles.The chilled on-the-go range, which is ready in seconds in the microwave, will initially launch in garage forecourts and convenience stores across the UK with chilled & fresh distributor Kerryfresh, with plans to roll out to the multiples in the near future.
Products in the 15-strong range of sandwiches, subs and burgers include a Chicken & Mayo Sandwich, Chicken & Chorizo Baguette and a Quarter Pounder Burger. (more…)