TheMarketingblog

Latest news nuggets : Mike Silver, Stretch, NewVoiceMedia, ContactWorld, QUISMA, Arjan Roijen, Daniel Tim Onland

Leading South African experiential agency, Stretch, has won a 5 –way creative pitch for the Jacobs Connect Campaign which will see the the brand’s verwohnaroma flavour stretched across SA with exciting experiential activations and mobile sampling this winter.

Stretch is well known for some of South Africa’s most exciting brand experiences such as: Lipton Ice Sea, Plett Rage Stimorol Neverlasting Festival & the adidas adivan.

Stretch will also be executing the local instalment of the global Dew Tour series, called the Dew Tour Bootcamp, for Mountain Dew this month. The Dew Tour Bootcamp, which is a first of its kind in South Africa, will see an impressive collection of professional action sport athletes travelling around the country, to entertain and educate thousands of spectators. The Dew Tour Bootcamp will visit universities including the University of Pretoria, Varsity College Sandton, Cape Peninsula University of Technology, University of Cape Town and the University of KwaZulu-Natal, as well as the Durban Beachfront Skate Park from 23rd April to 8th May 2013.

Mike Silver, Stretch MD says, “The agency is buzzing with some of our most exciting experiential campaigns to date. We feel very fortunate to be working with these blue chip clients to execute some very memorabe brand experiences across the country.”

NewVoiceMedia, a leading provider of cloud contact centre technology, today announces the launch of ContactWorld for Sales and Marketing. Integrating seamlessly with Salesforce, executives will now benefit from complete visibility of all sales activity as customer data is turned into customer insight, driving sales effectiveness.

The focus of technology investment is changing in 2013 with sales leaders investing in tools that enable sales reps to work smarter and the CMO forecast to outspend the CIO¹, coupled with a 46% increase in mobile budgets². Innovation therefore needs to be targeted around the support of mobile trends and the desire of sales and marketing leaders to drive efficiency in their functions.

This major offering from NewVoiceMedia will vastly improve internal efficiency, particularly for managers of entire sales organisations which include telemarketing, inside and field sales teams – all contacting customers about products and services. Real-time dashboards and a rich source of historical data provide visibility and tracking of individual activities to a level of granularity not previously available, while the solution’s call recording functionality offers a more meaningful insight into operations and performance.

As part of the accelerated international rollout QUISMA created two new executive positions on the international holding board: Arjan Roijen was appointed director of operations EMEA, Daniel Tim Onland serves as head of sales EMEA.

Arjan Roijen’s area of responsibility includes the pan-European product management as well as the integration of newly acquired companies into the existing QUISMA structure. The digital expert was previously employed at De Telefoongids BV where he was mainly responsible for the development of the online offer. The online expert already gained international management experience at Mamut/ Active 24 where he was responsible for Central Europe for several years. “QUISMA’s steady expansion over the past years shows the potential that lies within the performance market. My most important task will be to further expand business in Europe and to accompany newly added agencies during their migration,” explains Roijen.

Daniel Tim Onland will accelerate the network’s international marketing strategy. In addition to expanding business in core markets he will intensively attend to the sales structures at the new offices. Onland comes from the internationally operating online marketer WebAds where, as a partner and board member, he significantly contributed to its strategic developments as well as to the implementation of trading desks in several countries. In the course of ten years he was also responsible for the launch of offices in Italy, Spain, and the UK. “In digital business the future belongs to automated purchasing in combination with intelligent analysis and optimization tools. So far, there are only few companies that really operate across borders in this business. Therefore, the present challenge lies in a cross-border synchronization for a highly internationalized performance business,” said Onland.

 

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