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News about Tonik, Think Events, Curzon PR, Ricky Hatton, Fast Track. BT Sports Industry Awards

Curzon has signed with Think Events to promote the 100 Years of Bollywood centenary, running from August 2013– April 2014 in London to handle its marketing strategy and media relations.

Bollywood has become one of the world’s largest film industries since the debut of its first official film on 3 May 1913, Raja Harishchandra by Dadasaheb Phalke.

Producing some 1000 films a year (twice the annual output of Hollywood), the stars of its silver screen are known the world over. As reported by The Telegraph, the UK is home to the largest audience for Bollywood films outside of India, contributing 15-20 per cent of the industry’s profits.

The year-long festival will encompass events that cover food, talent, fashion, art, sports and film, tying in with London’s position as a global hub and tourist centre, seeking to strengthen cultural ties and understanding between the UK and India.

The festival will culminate in a four-day extravaganza, ending at Wembley Arena, headlined by Bollywood superstar. The event will include the entertainment industry’s most cutting-edge technology through the broadcast of a live hologram of one of Bollywood’s most renowned veteran stars.

A leading online printer cartridge business has recently launched a mobile version of its website to provide greater accessibility and grant users the ability to buy quickly and easily using a smartphone.

As smartphone technology continues to influence user behaviour across all sectors, businesses are reviewing their digital strategies to ensure they are able to best meet the growing demand from mobile web users.

Websites specifically designed for smartphone users are increasing in number to accommodate the increasing number of users accessing sites from devices with much smaller screens such as Android phones, iPhone and Blackberry.

Beverley based Tonik (http://www.Tonik.co.uk/) has been established online since 1999 and is one of the top rated sites on search engines such as Google. The site offers an extensive range of original and compatible ink and toner products from leading manufacturers. Next day delivery is available on most items.

Fast Track is celebrating after winning the ‘Best Use of Social Media’ title at the 2013 BT Sports Industry Awards, for their work on the Ricky Hatton: Redemption campaign,.

In a year where the ceremony was dominated by the London 2012 Olympic and Paralympic Games, the award was a stunning cut-through success for the agency in a highly contested, new category which celebrates the ever evolving world of digital media.

Fast Track worked with the world champion boxer as he came out of retirement and used social media to promote a story about struggle, demons, finding support in unexpected places and, ultimately, redemption.

The Ricky Hatton story is a powerful, emotive tale of one man’s fight to turn his life around.

In 2009, Hatton had a disastrous fight and he retired. What followed was heart-breaking: drugs, alcohol, fast food and depression.

 

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