Creative Spark launch National Vegetarian Week 2013 with an iconic campaign
Manchester: 8th May 2013; leading digital branding and motion agency, Creative Spark today announced they are the creative team behind a new campaign to promote National Vegetarian Week 2013 (May 20th – 26th). The agency won a pitch to promote the Vegetarian Society’s most important annual awareness event. The campaign is a combination of online and print, that this year leads with the messaging ‘Surprisingly Simple’, emphasising the ease of vegetarian dishes.
The agency used clean, retro illustrations of fruit and vegetables in vibrant colours to represent the theme of this year’s National Vegetarian Week. The campaign is live now online, see it here and the print campaign will be rolled out until the event at the end of May.
Creative Spark, Founder and Creative Director Neil Marra said, “The Creative Spark team are very supportive of the Vegetarian Society and of healthy living as we are all in training for the Manchester 10km run at the end of May. With National Vegetarian Week we wanted to bring some new icons that are fresh and iconic enough to be used across the whole campaign that features on flyers, posters, press ads and online. The retro illustrations and the colour palette of the creative works really well with the messaging and we hope to work with The Vegetarian Society again soon.”
The Vegetarian Society, Head of Communications, Liz O’Neil said, “We are pleased with the fresh direction that Creative Spark has taken with the 2013 National Vegetarian Week campaign.
This year we are promoting how simple vegetarian cooking can be and they have represented this beautifully with iconic illustrations. We look forward to seeing how the public embrace this campaign.”
