Fox Kalomaski Crossing, the integrated creative communications company, has been appointed to create a new TV campaign to introduce the unique Milton Mini portable steriliser for soothers on behalf of brand owners, Laboratoire Rivadis, represented in the UK by Ceuta Healthcare.
The main target audience is mums whose babies already use or will be using soothers but advertising will also target expectant mums in the final trimester of pregnancy who may be thinking for the first time about the need to sterilise baby equipment.
This is a good opportunity for Milton. By promoting the easy to use and ultra modern-looking Mini, the advertising can not only communicate Milton’s strong credentials in innovation and attractive design, but it can also communicate Milton’s long-standing expertise in effective sterilising. The main objective is to encourage mums to place the Mini and other Milton products firmly on their ‘must get’ lists.
The Milton Mini is a smart answer to an age-old problem: what do you do when out and about if your baby drops its soother in the dirt or ‘throws its dummy out of the pram’? The very portable Mini holds a fresh, sterilised soother and will also fully sterilise a dirty soother in a matter of minutes. The Mini means that mum is never without a clean soother when she needs one.
evian® is offering tennis fans the chance to jump the famous Wimbledon queue if they upload a video of their ‘Wimbledon Wiggle’.
For those unfamiliar with the move, it is based on the cheeky shake players make before receiving a serve. A dedicated film demonstrating the wiggle is now live at www.wimbledonwiggle.com, and would-be wigglers could win VIP Wimbledon tickets by uploading their moves to the site.*
The best ‘Wigglers’ will be featured on digital outdoor creative at Bankside and Cardinal Place, where the Championships will be broadcast live on digital screens.
Sophie Brooks, evian® Senior Brand Manager said: “We can’t wait to get our wiggle on! This campaign aims to get the nation Living young throughout the Wimbledon championships.“Wimbledon is one of our favourite times of the year and we love finding new ways to give the tournament a bit of a Live young twist.”
To bring the ‘Wimbledon Wiggle’ to life evian® teamed up with We Are Social and electro-hip hop artist Tigermonkey to compose an original soundtrack.
Racing Post ensured there were no long faces for London’s army of workers this morning by unleashing a jamboree of jockeys on unsuspecting Underground users.
Riders including Kirsty Milczarek, Mikey Ennis and Jake Greenall swapped their four-legged friends for a Travelcard and less familiar mode of transport, but were still fully clad in race kit – wearing boots and breeches, shirts and silks, as well as hats and goggles – to the bemusement of fellow passengers.
Three different teams of jockeys were each given a route to follow containing five lines and 30 stops – representing each day of Royal Ascot and the total number of races respectively – to promote the racing bible’s unbeatable coverage of the world’s most prestigious flat meeting and raise valuable funds for the Amateur Jockeys Association.
Leading female jockey Milczarek said: “There is no meeting like Royal Ascot. It is a race week that I am always incredibly excited about so I was only too happy to help Racing Post bring some of the buzz to London before the action gets underway. We certainly caused quite a stir!”
With starter’s orders at 6.30am, the male and female jockeys were out of the stalls early for their Monday morning race around the capital’s Tube system before converging on Canary Wharf station for the short trot back to Racing Post’s headquarters at One Canada Square.
“Commuting is never much fun – let alone on a Monday morning,” said the Racing Post’s Harriet Collins. “I hope Racing Post has put smiles on a few people’s faces today, it was certainly a pretty colourful start to the morning. Huge thanks must go to the Amateur Jockeys Association who helped us achieve such a good response and hopefully it has added to the excitement of Royal Ascot.”