Nectar, the UK’s largest loyalty programme is today (5 June 2013) launching a new initiative to allow Nectar cardholders to swap Nectar points for swimming sessions at their local pool.Customers can use the Pool Finder on www.nectar.com/swim to locate their nearest participating pool.
Nectar Swim will give families the chance to get active and enjoy days out together for less, with over 400 swimming pools across the UK taking part in the scheme so far, including public pools and members-only facilities which have been tiered as silver and gold depending on their facilities.
A Nectar Swim starts from as little as £1.50, or 300 points, for a child’s swim and £2.50, or 500 points, for an adult. Family swims are also on offer from as little as £7.50, or 1,500 points.
Consumers will benefit from access to hundreds of locations and facilities, often available only to members, and enjoy a substantial discount, as using Nectar points to pay for a swimming session is approximately 40% cheaper than if paying for the same session with cash.
James Frost, Marketing Director at Nectar, said: “The initiative will help to make swimming more accessible and affordable for families across the country and adds yet another way for cardholders to reward themselves by redeeming their Nectar points on something that they enjoy. Research shows that over half the country’s children are unable to swim and one in ten parents say their kids only ever swim when on holiday*, so Nectar Swim is the perfect way to get the nation swimming.”
Customers can use the Pool Finder on www.nectar.com/swim to locate their nearest participating pool. To redeem their points, customers simply log-in using their Nectar card number and a voucher will be emailed to them within 48 hours, which will be valid at the selected pool for up to 30 days from the issue date.