TheMarketingblog

Greenwich Design, Currys PC World, Fox Kalomaski Crossing, Tavern Snacks

In a second wave of activity surrounding Currys PC World’s sponsorship of the Gadget Show, M&C Saatchi has unveiled a new range of humorous idents supporting the retail giant’s positioning as ‘the home of new technology’.

These idents were unveiled during the Gadget Show on Channel 5 on Monday 3 June at 8pm. They underline the brand’s tech credentials in a humorous and light hearted way, showing customers trying out brilliant and bizarre gadgets in a Currys PC World store.

Jeremy Hemmings, Deputy Managing Director at M&C Saatchi, said: “These new idents will give new life to this fun and light-hearted campaign. They continue to demonstrate Currys PC World’s expertise as ‘the home of new technology’, while referencing the kinds of extraordinary gadget we might hope to see on the show itself.”

VIEW THE FIRST IDENT
VIEW THE SECOND IDENT
VIEW THE THIRD IDENT
VIEW THE FOURTH IDENT
VIEW THE FIFTH IDENT
VIEW THE SIXTH IDENT

Andrea Silver, Marketing Director at Dixons Retail, added: “These idents complement our partnership with the Gadget Show this year. They highlight that our customers can expect the newest technology, and the highest level of service.”

 

Fox Kalomaski Crossing, the integrated creative marketing agency, has been appointed by fine china maker Royal Albert to manage their Tea Tour around London squares and greens during June 2013. Royal Albert is building upon the success of their 2012 Tea Tour, also managed by FKC, and is this year sponsoring Breast Cancer Care’s Strawberry Tea campaign to raise brand awareness and funds for the cause.

At the tea parties on the tour, staged at Golden Square, Islington Green Gardens, Jerdan Place, Bloomsbury Square, Parsons Green and Spitalfields, consumers can enjoy complimentary tea and cake served on Royal Albert china. Guests will be invited to donate to Breast Cancer Care at the tea parties and will be able to request a fundraising pack so that they may hold their own Strawberry Tea and raise more funds.

Fiona Skilton, FKC Client Director, explains, “Following the success of last year’s programme, we are delighted to be managing the Royal Albert Tea Tour for the second year running. Our activity continues to target women, largely in the 25-45 year old age group, and the crossover with Breast Cancer Care’s Strawberry Tea campaign was obvious hence our client’s sponsorship of this worthy cause.”

Antony Robson, Royal Albert’s European Marketing Manager, comments, “Guest numbers at last year’s tour exceeded expectations and have made a positive impact on the brand as we continue to move towards a more contemporary audience. We are also delighted to sponsor Breast Cancer Care’s Strawberry Tea campaign and will be encouraging our tea party guests to hold their own tea parties and raise funds for the charity.”

 

Tavern Snacks, supplier of snacks, crisps and nuts to pubs and licensed premises in London and the South-East, has appointed Greenwich Design to create a new brand identity and product packaging for three of its own label ranges. The new style peanut packaging is expected to be launched this summer and includes the new Chilli flavoured peanut product. The crisp range and pork scratching ranges will be launched by the end of the year.

Tavern Snacks is a traditional, family run business that has been supplying the licensed trade with snack products for over thirty years, and can trace its roots back as a clay pipe manufacturer to the late 19th century, delivering to East and South-East London pubs by horse and cart. Tavern now supplies a number of well known snack brands, as well as its own ranges, to almost 3500 London establishments.

To increase its client base and brand presence, as well as attracting a younger, sophisticated and more demanding target audience, Tavern Snacks consulted Greenwich Design following a project implemented successfully in partnership last year.

The original brief given to Greenwich Design was specifically for design and packaging of a new chilli peanut product. However, following substantial research into the market the agency presented Tavern with a more strategic plan that showed how, by creating a consistent look and feel, Tavern Snacks could increase brand awareness through its existing brand presence, creating a more powerful impact and a more measurable difference to sales.

The Tavern Snacks rebrand will focus on shifting its positioning to become a more focused, confident and adventurous modern brand.

Barry Stubbs, MD at Tavern Snacks, comments: Having decided to launch a new product to the market, we came to Greenwich Design purely for packaging advice and design. It was amazing to see the work that went into their development and design process. Having a fresh set of eyes look over not just one product but the bigger picture, gave us a new focus and really got us excited about our brand again. We now have a consistent range of products that will appeal to a contemporary audience.”

Simon Wright, MD at Greenwich Design, adds: “For us, Tavern is a great client to work with. It is very refreshing to work with a much smaller and of course local business where we can really help shape the vision and strategy as well as providing support from a design and visual identity angle.

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