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All about … Lean startups, Design for mobile first, Mobile customer engagement

We’re all lean startups now A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty by

Eric Ries’ Lean Startup started on a blog, became a best-selling book, and is now a thriving global movement. (There’s a slick overview of the evolution here .) Despite the title, and some of Ries’ arguments, its popularity can’t be attributed merely…

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What “Design for mobile first!” really means

Business design is what it’s all about by 

It’s been three months since we published “Mobile Is The New Face Of Engagement,” and we’ve learned a lot by listening to CIO customers and industry professionals talk about the stories and strategy of mobile engagement.The thing that leaves people…

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Tags: american airlinesapplication programming interfaceapplicationsibmiphonekony solutions,mobile computingmobile deviceservices

What “design for mobile first” really means

Mobile customer engagement – American Airlines gets it right by 

It’s been three months since we published “Mobile Is the New Face of Engagement,” and we’ve learned a lot by listening to CIO customers and industry professionals talk about the stories and strategy of mobile engagement. The thing that leaves… Read Full Post

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