Marissa Mayer Bets on Brit + Co. — And the Future of Retail | Wired Business | Wired.com From www.wired.com –
A large investment in a tiny e-commerce site shows just how eager investors are to replace glossy magazines and reinvent the business of selling people things they didn’t know they wanted.
There was a lot of head scratching in Silicon Valley Wednesday over a $6.3 million investment in Brit + Co., a shopping and crafts site whose traffic has been estimated at around 50,000 unique visitors a month, with the company saying it does somewhere north of 500,000 monthly uniques — both very modest numbers.
That had people wondering if investors like Yahoo CEO Marissa Mayer and New York’s Lerer Ventures backed Brit + Co. because proprietor Brit Morin is married to Path CEO Dave Morin and the recipient of relentlessly glowing media coverage..
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