Movers & Groovers / Arthur Tindsley joins Microsoft Advertising

Microsoft Advertising today announces the appointment of Arthur Tindsley to the newly created position of Creative Technologist. The new role demonstrates Microsoft Advertising’s commitment to investing in ground-breaking campaigns that exploit the potential of each device and service available across its broad portfolio.

Based in Microsoft’s London office, Tindsley will report directly to James Hayr, Head of Advertising Solutions. He will work in partnership with industry agencies, as well as the recently announced Creative Lead, Duncan Stafford, to unlock the technological potential and reach of Microsoft’s integrated product ecosystem.

Tindsley will bring to his new role an in-depth understanding of new technologies, combined with the ability to translate this knowledge into campaigns that are exciting and compelling for brands and consumers alike.

With an extensive background in creating bespoke, cross-platform advertising solutions, Tindsley joins Microsoft from Beattie McGuinnes Bungay, where he worked for clients such as Grolsch and Thomson Holidays. Fusing creative and technological responsibilities in campaign creation has seen Tindsley win a range of industry awards* in the digital advertising space.

Arthur Tindsley, Creative Technologist, says: “Continual developments in technology are prompting a corresponding change across the industry. It is a transformative time in the digital advertising world, with new technology providing fresh potential for the industry in bringing brands to life for consumers.

“Microsoft’s integrated ecosystem means that we can build innovative solutions across a rich platform of devices and services, giving the potential to provide a canvas from which the industry’s creative talents can work their magic. I look forward to assisting Microsoft in shifting the bar for advertising creativity and challenging the technology available, enabling us to write the future of digital advertising.”

James Hayr, Head of Advertising Solutions, comments: “Arthur brings rich experience with him, which will be key to developing the future of advertising at Microsoft.

“At Microsoft Advertising we are working to create ads that are both valuable and relevant to the consumer’s personal online experience, across our broad portfolio of devices and services. Arthur’s appointment is a proof-point to our ongoing commitment to working with advertisers to execute beautiful and seamless campaigns across devices, without compromising the quality of their creative assets.”