Diet Coke – Slender Vender. Why combining PR and Advertising in a campaign can produce great Marketing
Coca Cola partnered with Ogilvy Paris to devise a marketing communications strategy to promote brand Diet Coke. To communicate that Diet Coke is a brand and product that is elegant and fits seamlessly into consumer’s everyday life, they developed the ‘Slender Vender’. The thinnest vending machine in the world fits where others can’t and was seen showing up in unexpected places around Paris. You…
Buy Special K with Instagram Photos
An Instagram photo has suddenly become slightly more valuable – one photo is worth a box of Special K. Well, in Stockholm it is. The Kellogg Company brand’s store offers a free box of its new product development range in Special K to anyone who snaps a picture and tags it with #nyaspecialk, which is Swedish for “new Special K.” Just show the cashier your pic and you get your box of Special…
Volvic Juiced – Interactive Digital Billboard Game
To support the advertising campaign, Danone’s Volvic Juiced launched an interactive digital billboard game at Bluewater Shopping Centre running through May-June 2013. This is to encourage shoppers to “Get Juiced for the chance to win refreshing prizes!”. A great idea to allow consumers/shoppers to interact with a digital billboard screen, and get the chance to win free bottles of Volvic Juiced plus win…
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