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Shaun Gregory talks about outdoor and mobile environments, where a promising new partnership is blossoming

MediaTel: Newsline: Outdoor and mobile are a natural marriage | Fresh Marketing News | Scoop.it

From mediatel.co.uk – Telefónica’s global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world.

But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the ‘natural marriage’ is …

 

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