SKYCIGs ‘write to your MEP’ campaign

Launching today, SKYCIG, a leading UK electronic cigarette provider and member of the Electronic Cigarette Industry Trade Association (ECITA), unveils a dedicated ‘write to your MEP’ webpage, giving SKYCIG’s 250,000 nationwide electronic cigarette users an opportunity to make a united stand on the proposed changes to the European Union Tobacco Products Directive.

For more information on SKYCIG’s ‘write to your MEP’ campaign please contact:

Dani Boskovic T 0207 025 1375 / daniela@pha-media.com

Jessica Herman T 0207 440 0780 / jessicah@pha-media.com

On the 12^th of June the Medicines and Healthcare products Regulatory Agency (MHRA) announced its intention to have electronic cigarettes classified as medicinal products and producers will require a licence by 2016, similar to proposals put forward by Parliament in Brussels. The strict regulations, which come with such a classification will make electronic cigarettes more difficult for users to access than their undisputedly more harmful counterparts, traditional cigarettes. However, the majority of the industry believes that, in the long term, revisions to the EU TPD takes precedence over the MHRA announcement.

Douglas Mutter, Operations Manager, SKYCIG: “As an ECITA member, SKYCIG firmly oppose these proposed changes to the Tobacco Products Directive in the EU as an unjustifiable restriction on a product which has the potential to save lives as an alternative to traditional cigarettes. This campaign will hopefully bring some common sense to the debate, and encourage better enforcement of consumer law without the need for unnecessary medical classification”.

By simply accessing SKYCIG’s dedicated ‘write to your MEP’ webpage, and writing a short letter expressing their concern about the new directive, users will be able to submit their opinion on the issue to their local Member of the European Parliament.

SKYCIG will collate every letter submitted and send them directly to the local MEP of each consumer, thereby giving the UK’s electronic cigarette users a single, strong voice over the issue of regulation, without needing to take time out of their busy lives to perhaps fit in with MEP surgery hours or to write and post a letter.

For more information on SKYCIG’s ‘write to your MEP’ campaign please contact:

Dani Boskovic T 0207 025 1375 / daniela@pha-media.com

Jessica Herman T 0207 440 0780 / jessicah@pha-media.com