Here’s something to spice up that mundane trip to the grocery store. To prove that Hellmann’s mayonaise goes with just about anything, Ogilvy Brazil created the Food Slot, a slot machine that doles out over 280 different recipes made with Hellman’s. (This fits in extremely well with Sainsburys’ strategy of six or seven years ago – editor) Via adRants
For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and an actual sample made with the mayonnaise.
Apparently, four months of research and development were necessary to guarantee both a working system and quality food. Unilever’s chefs and the engineers and tech team of production company, Hungry Man Projects, worked together to create the machine.
