Missing morning coffee in favour of checking Facebook feeds? / Rakhee Jogia

Figures from Babycentre’s 2013 Social Mum Report .. Mums are bypassing a cup of morning coffee in favour of checking their Facebook feed. Mums are more addicted to Facebook than the general population with just a quarter of other people checking Facebook first thing in the morning.

Key points

• Mums are 34% more likely to spend online that the average online adult
• The average mum spends 9.7 hours a month on Facebook. A growing number of year on year among mothers
• Mums are 15% more likely to use social media regularly compared to the general population and on average will 5.1 hours a month on YouTube and 4.4 hours a month on Tumblr
• Posts from a friend are considered 27% more influential than posts from a brand, posts from another mum are 73% more influential than posts from a brand
• Half of mums have bought something because a brand posted a voucher or shared an offer on a social network and over a quarter of mums say that they have made a purchase because they saw a sponsored ad on a social network
• Tablet ownership rates amongst mums have seen a 183% growth year on year and smartphone ownership is also up (by 13%)

Please see the comment below from Rakhee Jogia, Director of Retargeting Services at Rakuten MediaForge, in response to the news. Rakuten MediaForge works with numerous retailers to provide targeted online ad campaigns.

Rakhee Jogia, Director of Retargeting Services at Rakuten MediaForge commented:

“The figures from Babycentre’s 2013 Social Mum Report clearly show that mums are Facebook addicts – and brands have so much to gain from this knowledge. Through dynamic and interactive content such as videos and games, brands can ensure that they engage with mothers directly and are not lost in the sea of content crossing the Facebook news stream.

By offering personalised and relevant products and services through engaging mediums, as well as understanding the platform that mums engage with, brands can tap into their spending power. The fact that the average mum spends nearly ten hours a month on the social network (much longer than the general population) shows the huge potential there is to reach and influence this powerful demographic with a timely and relevant ad.”

photo credit: NapaneeGal via photopin cc