Women for Women / M&S are launching a ‘No Peep’ shirt to ‘maintain modesty and stop gaping’

When I heard that M&S had announced they were launching a ‘No Peep’ shirt to ‘maintain modesty and stop gaping’, I have to confess that my first reaction was a hollow laugh.So could M&S’s innovation really succeed where all else has failed? Their blurb describes the shirt’s secret as ‘a hidden placket with concealed extra buttons at the fullest point of the bust to prevent gaping at the front’.