From www.dailymail.co.uk –
The Big Electric Brush Swap promotion was meant to run all week but was swiftly axed after it was swamped by people looking for a free £170 toothbrush.
Latest : Following Colgate’s PR disaster on Tuesday, Philips have, in a (brush) stroke of genius, moved quickly to launch a tongue-in-cheek campaign to mock their rivals.
@Speedy669 @SonicareUK @ColgateUK me too, I’m so glad I wasted my time and money, only to come away without a toothbrush.
— Barry Bostoff (@Hammertime2008) July 10, 2013
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