“Data acts as a barrier to understanding customers, and what companies need is clarity and ease of access” / Giles Bodger, MD of Stubble & Glasses

‘Big Data’ remains one of the hottest topics around but also one of the most confusing. What should marketers do with it all? How should they analyse and interpret it to put it to best use?

Should the focus be on quantity or quality? If you’re looking to cut through the confusion and provide your readers with insight and advice that can make a real difference to their business, you should be speaking with Stubble & Glasses, the web analytics specialist. Being passionate about all things data related, these are just a few of the questions that Stubble & Glasses can provide expert insight on.

Giles Bodger, MD of Stubble & Glasses, comments: “Companies want a level of complexity that they simply don’t need. Data acts as a barrier to understanding customers, and what companies need is clarity and ease of access.” He stresses that it is necessary to get the basics right first, and that to do this requires a simple view of KPI’s and the levers that drive change; data quality not complexity is imperative here.

Indeed Giles argues that simple reporting analysis is where the real value is. “One tool won’t do – you need to take a more holistic approach to data and understand what it means in relation to the business – but that doesn’t mean the process needs to be complex.”

About Stubble & Glasses

Stubble & Glasses is a London-based digital agency specialising in web analytics.

Traditionally positioned alongside web analytics agencies, Stubble & Glasses goes that one step further. Its focus is on turning complex numbers into actionable insights to lead brand strategy, support web designers and empower marketers, and then acting on those insights.
The team has experience working with all the major analytics tools such as Omniture, Google Analytics and Web Trends, as well as optimisation tools like Maxymiser and Test & Target.