These very complimentary words are about the new Tesco campaign from Wieden+Kennedy London: ‘Love Every Mouthful.’
So that one is a ‘Songs of Praise’ one. Delightful, delicious, on-brand, modern, honest and all that jazz. Thank goodness – not everybody thought the same. Try this from Dominic Mills…
Result: Tesco’s Love Every Mouthful campaign which, I’m sorry to say, looks like one great big plateful of poo. Yet this is the one that’s supposed to be the big-game changer. So where did it all go wrong, Tesco and Wieden and Kennedy people?
The campaign broke on TV on Sunday and in the press the day after. You can see the first TV ad here and an example of the press work here.
Stephen Foster was more complimentary …
Well there it is then, the big one for Tesco from Wieden+Kennedy London: ‘Love Every Mouthful.’
Tesco has decided, rather belatedly some might say, that it’s a grocer and, therefore, should sell itself on the quality of its food.
Which it does in the new campaign, to some effect.
What do you think? Does it work for you? Give us your thoughts through the comments box. We would love to hear from you.
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