Click here to watch the new ad., Burton’s Biscuit Company – “Bring a little Maryland magic to your cuppa” From us1.campaign-archive1.com
UM London has kicked off a £1.5m campaign for the deliciousness of Maryland Gooeys f brand Maryland Cookies – to launch their new product, Maryland Gooeys. The new Maryland Gooeys cookie is a delightful treat, with a surprising and deliciously chocolatey gooey centre.
FMCG / “Bring a little Maryland magic to your cuppa” http://t.co/DwlP0g35aK
— Will Corry (@slievemore) July 5, 2013
The creative builds on a successful TV campaign for the cookies brand earlier this year, which focussed on the Maryland ‘Mugs’ characters. Devised by VCCP, the new advertisement sees different members of the charming animated mug family come together to experience the deliciousness of Maryland Gooeys for the first time, building on the tagline, “Bring a little Maryland magic to your cuppa”, which was introduced at the start of the year. Click here to watch the new ad.
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