FORMER GLOBAL SALES DIRECTOR FOR NBC UNIVERSAL’S YOUTH CHANNEL ROBERT MACKENZIE TO DRIVE ADVERTISING ACROSS STUDIO’S PORTFOLIO OF GAMES
Wednesday 10th July 2013, Cambridge, UK – Jagex, the UK’s largest independent games developer and publisher, today announced the appointment of Robert Mackenzie as Director of Advertising Sales. Mackenzie will provide global leadership for Jagex’s commercial team, maximising advertising and sponsorship revenues across its gaming properties, including the company’s hugely successful MMORPG, RuneScape.
Mackenzie will report directly to David Solari, Chief Marketing Officer at Jagex.
In his 18 year career, Mackenzie has held a number of high profile positions, including Global Sales Director at NBC Universal’s KidsCo TV youth channel and Managing Director at advertising consultancy Inyoogo. Mackenzie has also held a number of senior positions at Fox, Disney and BSkyB.
David Solari, Chief Marketing Officer at Jagex, said, “Robert has a very strong and proven track record of delivering turnover growth throughout his career, and we’re pleased that he has joined JAGEX. His presence and years of advertising sales experience will be pivotal as the company looks to build upon its record success of 2012.”
“I am thrilled to join JAGEX and help drive forward the studio’s advertising efforts,” said Mackenzie. “With the anticipated release of RuneScape 3 this summer and future title launches, including the highly anticipated Transformers Universe, I’m inviting all interested parties to contact me to discuss the broad range of opportunities available to them.”