Racepoint Group, a global public relations agency, and Digital Influence Group announce their integration

Racepoint Group, a global public relations agency, and Digital Influence Group , a full-service digital marketing agency, today announced their integration, resulting in a disruptive new model that will redefine how businesses engage with their customers and influencers. The combined agency brings together a powerful blend of deep analytics, full creative services, technology, content development, and earned and paid influencer engagement.

The integrated agency will operate as Racepoint Group and retain the Digital Influence Group brand as a subsidiary. For clients, the opportunity will be to work with a fully integrated team of professionals with a depth of experience in earned, social and paid influence. Different from its competitors, which feature only portions of specific services or digital specialists, every team member in the combined entity is deeply immersed in social influence.

Underpinning every engagement will be market and audience analytics, brand content, technology tools and award-winning creative. Clients will have the option to engage an entire menu of services or, depending on their needs, specific portions. Regardless, every campaign will be deeply rooted in this unique Racepoint methodology.

Totally disrupt the industry

“We are seeing a sea change in the way communications services are being bought and consumed, reflecting the evolving digital habits of the public,” said agency Chairman and CEO, Larry Weber.  “Companies focused in earned and paid media, marketing, creative and analytics categories are rushing into a space which we have studied, provided services for and have known intimately for the past decade. Our model, which features the best of all of these areas and is led by the finest practitioners in the business, is poised to totally disrupt the industry precisely because we are already so far ahead of the competition.   We will deliver a set of services and campaigns that address the public’s digital IQ.”

The Racepoint companies already deliver on the promise of this combined program for worldwide leaders including business-to-business giants in the microprocessor and technology services sectors, consumer telecom giants and a range of top healthcare and medical device makers.