Known for their truly absurd pricing, mobile phone roaming services have long attracted the ire of travellers and holidayers for their incredibly expensive fees. Thankfully, the costs of using a mobile phone overseas have decreased as a new law from the European Union dictates that roaming rates can’t exceed a certain level. Enjoy the video. The new limits will place a hard cap on the price that mobile phone networks are able to charge their customers for using their phone outside its home country.
We checked to see which of the operators would take the high ground on these changes – and one player certainly snapped up the opportunity with this campaign from Publicis Conseil/Marcel. Orange returns to form with French Louvre ad Nice one Claude.
The new regulations will cap the maximum cost-per-minute for mobile usage at just 24 euro cents per minute. The cost of mobile phone service for travellers in the country will be as much as 90 percent lower after the tough pricing restrictions take effect.
For business travellers that depend on their mobile phones throughout Europe, the pricing changes are a welcome step in regulating what has historically been a very predatory industry.
On further searching we found another gem with the same theme. We think it’s funnier than the first one – what do you think?
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