We really can’t escape the Fifty Shades effect can we – official lingerie is to be launched next month

Here at BlueBella we are delighted to announce that we shall be designing and producing the official Fifty Shades of Grey lingerie collection for the UK and Ireland.

We all absolutely love E L James’ tale of Christian and Ana and we know how much all our friends and customers do too.  We have seen first-hand the extraordinary effect this fabulous book has had on women everywhere and, as the company who know women and their likes and delights best of all, we knew we would be the best placed to bring this iconic brand to life in lingerie!

Says BlueBella CEO Emily Bendell “We believe every woman should confidently embrace and enjoy her sensuality and the Fifty Shades of Grey books have played a significant role in shifting perceptions of female sensuality. This is core to our vision too, so we feel this is a perfect partnership.”

An initial gifting collection will launch for Christmas 2013.  The stunning range will include cute messaged knickers (the perfect gift for every Fifty Shades fan), sensual camisole and shorts sets, sexy corset-back knickers and provocative body bows.  For the more daring there will be elegantly sensual open bra sets and you can even turn your man into your very own Christian with our ‘Christian Grey’ men’s boxer.

The range will of course be in keeping with BlueBella’s key philosophy of affordable luxury and design that is playful and sensual but also wearable too.

Says Emily “We are thrilled to be translating this iconic brand that has meant so much to so many into a fabulously sensual and playful lingerie collection.  Here at BlueBella we have learned through our amazing social selling sales force what real women want and we are confident our Fifty Shades of Grey Collection will be a beautiful reflection of that.  The debut gift collection will be perfect for Christmas and Valentine’s and we are designing an extensive and gorgeous second collection to launch next year.”

The comprehensive range for summer 2014 will coincide with the launch of the erotic trilogy’s hotly anticipated first film, to be directed by artist and film-maker Sam Taylor-Johnson.

Founded in 2005 by Oxford graduate Emily Bendell, with a mission to inspire female confidence and break outdated British attitudes to sex and sensuality, BlueBella create and sell seductive fashion lingerie and sensual products, designed in-house by women, for women.

BlueBella has an extensive social selling sales force throughout the UK.  These fabulous BlueBella Consultants will be the very first to see the new collection and will be selling the Fifty Shades of Grey Lingerie Collection at BlueBella Parties across the country.  For more information about Hosting a Party click here or Joining Our Team click here.

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