Women for Women : Does the ad industry really want to upgrade the status and prospects of women? From www.moreaboutadvertising.com –
Marlene Hore – the Canadian grand dame of advertising, said that when she was executive creative director at JWT in Canada in the 1980s, she thought: “I’ve opened a door for women – lots will follow.Depressingly, in 2013, senior female creatives are still a rarity and no one really knows why. Even female senior creatives struggle to explain it.
At Cannes this year, Elspeth Lynn, the executive creative director at M&C Saatchi, said: “We’re getting the influx of women into the industry. But something is happening on the journey.” Dave Trott has tried to pin it on the boisterous “playground” atmosphere of a creative department, but arguably that only scratches the surface.
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