D.Vision Create gives London conference venue One Wimpole Street a brand identity five star makeover

The Royal Society of Medicine has enlisted design agency D.Vision Create to give top London conference venue One Wimpole Street a brand identity five star makeover.

The venue has earned a reputation for state-of-the-art meeting technology, first class catering and excellent customer service and therefore wanted a brand image that reflects its high values. 

Jonathan Davis, Creative Director at D.Vision Create explains: ‘When we approached this brief, we first changed the name from One Wimpole Street to 1 Wimpole St, making the whole thing more precise and succinct.  Essentially at 1 Wimpole St, you have the contrast of a beautiful classic building which houses state of the art facilities.  We therefore mixed the classic typography with a modern and bold approach in terms of combining the number 1 and the letter I into the logo.

We took our influence from the architecture and masonry detailing, specifically lettering and numbers found in the original stonework of the building.  The corporate colour of vert de gris for example, was taken from the aged bronze serpent sculptures outside the main entrance to the building.  In tandem with a new look and feel, we also developed the strapline, “At 1 with conferences and meetings”.’

1 Wimpole Street’s fresh new look has been rolled out across all brand touch-points, from signage to notepads, from website to brochures, from menus to teacups.

This prestigious address has been the home of The Royal Society of Medicine for over a century. The Royal Society of Medicine is one of the UK’s largest providers of continuing medical education in the UK. All profits generated by events are re-invested into providing this essential resource, which is vital for the continuing development of medical professionals.

Nigel Collett, CEO of 1 Wimpole St, comments: “From their first to the last presentation D.Vison Create pleasantly surprised us with their originality. They understood our organisation’s strengths from the go and have created a brand that is not only unique to our market, but one that brilliantly represents our core values. We’re looking forward to moving forward with our new brand identity and are confident it will help differentiate us in the highly competitive London market.”