TheMarketingblog

Kellogg – Cutting edge success with their loyalty program

From adage.com

Kellogg Cracks the Code on Loyalty

When Kellogg rolled out its portfolio-wide loyalty program about a year ago, it had little historical insight into how consumers buy its products. Today, the programme touches more than 90% of Kellogg’s products, and the company’s customer-relationship-management team expects to expand it outside the U.S.

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