Mans Media appointed by Indo European Foods in order to raise brand awareness across the UK

Mans Media, a UK advertising sales and media planning and buying agency, has announced that it has now been appointed by Indo European Foods Ltd. as its agency of record. Mans Media will support Indo European Foods Ltd. with the company’s key brands for their media planning and buying, which will help to drive sales and will target a multicultural audience to raise brand awareness across the UK.

Indo European Foods Ltd. is UK based subsidiary of Kohinoor Foods, an Indian food manufacturer whose expertise is creating World Cuisines through a variety of Mainstream and Ethnic products including Meal Kits, Ready-to-Eat microwave products, Basmati, Long Grain, Thai rice, cook-in sauces and ambient curries.

Kohinoor Foods is a 36 year old global company headquartered in India.  In 2012 the company celebrated its tenth anniversary in the UK under the Indo European umbrella with popular brands like Kohinoor. The brand has a reputation for quality and positions itself as ‘the true taste unites’ bringing the most authentic Indian flavours to the UK and connecting people with true tasting foods.

Mans Media deals with above-the-line advertising and provide marketing and media solutions, both non-digital and digital, to clients looking to target multicultural audiences across the UK.

The advertising team will be lead by Prasad Manjrekar, co-founder of Mans Media, and supported with a five person team.

Prasad Manjrekar, co-founder of Mans Media, said: “We are delighted to be working with Indo European Foods and help them target a multicultural audience. Mans Media specialise in generating awareness of ethnic brands to a wider, diverse audience and we are looking forward to work with Indo European Foods.”

Kaushik Dutta from Indo European Foods Ltd. said, “We chose Mans Media as our media buying agency as we needed an agency that was transparent, brings fresh perspective and thoroughly understood how to target a large scale diverse audience effectively. The team know the multicultural consumer market very well and we are looking forward to driving the brands’ awareness with their help.”