1 August, 2013: Technology public relations agency, Origin Communications (Origin), announced today that it has been given the role as lead global agency for WideAngle, powered by NTT Com Security (formerly known as Integralis), the global information security and risk management solutions provider.
Origin has been working with Integralis, as it was formerly known, for almost three years to support its UK PR activities and was appointed by the award-winning company headquartered in Ismaning, Germany, to take the lead role in managing and supporting regional Marketing and PR directors to broaden awareness of the brand and its solutions and to support its expansion into new markets, worldwide.
Fundamental to its retained public relations programme, Origin will develop activities to further raise awareness of the company, heighten demand for its managed and professional services amongst its target markets and develop bespoke campaigns to support the company’s attendance at numerous global events, such as Infosecurity Europe, eCrime Congress and PCI London as well as provide support for its regional PR teams.
The expansion of the PR role coincides with the company’s recent announcement that it will change its name to NTT Com Security AG later this year and the launch of WideAngle, a single global brand for its information security and risk management portfolio of Managed and Professional Services, expert consulting and technology products. The company is owned by NTT Communications (NTT Com), one of the largest telecommunications companies in the world. WideAngle, powered by NTT Com Security, offers a practical approach to resolving information security challenges in maintaining confidentiality of data, integrity of business and availability of systems and applications. WideAngle offers IT security and information risk management solutions to multinational enterprise clients around the world.
Gavin Bradbury, SVP Global Marketing, NTT Com Security AG said, “Origin’s energy, commitment, skill and experience is ‘just what we need right now’. NTT Com Security, formerly Integralis, has established itself as a reputable, innovative, commercially successful business, and a lot of hard work has been put into determining our brand so far that will live through our new company name. We feel confident that Origin Communications, a hard-working, results-driven PR agency, can increase our visibility within our target sectors. Origin has demonstrated that it can provide the flexibility required to support us in various countries as and when required, and keep up with our rapid growth worldwide.”
Origin Communications’ Founder and Managing Director, Paula Averley, said, “This is a hugely exciting time to be working with NTT Com Security, as they continue their growth into new markets and new territories. We are delighted to have won the role of ‘global lead’ based on our enthusiasm, experience and flexibility to work across different regions, as we work with independent, senior-level, PR professionals and partner agencies across the globe. We look forward to achieving even greater things for NTT Com Security.”