London-headquartered ad serving platform Flashtalking has this week announced investment from TA Associates, a leading global growth equity firm. Terms of the investment were not disclosed.
The investment will allow the ad technology company to continue growth across Europe and North America and expand its footprint into new territories.
In recent years the technology firm has evolved into a leading dynamic ad platform, rich media and cross channel tracking solution. Partnering with major agencies and advertisers, flashtalking’s clients include major global brands across entertainment, retail, telecommunications and automotive.
“TA Associates is an ideal partner for the next phase of our growth,” said Paul Cunningham, Founder and CEO, Flashtalking. “TA has tremendous experience in helping to scale software and adtech companies and their global expertise will be a true asset as we seek to continue our U.S. expansion and potentially further internationalize our business.”
“Flashtalking has a unique platform that helps enable the online advertising nirvana of right ad, right place, right time,” said Jonathan W. Meeks, a Managing Director at TA Associates (UK), LLP who will also join the company’s Board of Directors. “As advertisers are increasingly focused on ROI, platforms that allow for dynamic ad creation are very well positioned to better target users with personalized advertisements and messaging. With its comprehensive portfolio of formats across online and mobile, particularly in video advertising rich media, we anticipate significant continued growth opportunities for Flashtalking.”
The company started in London in 2001, quickly becoming known for video and rich media ad serving.
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