Crimson has appointed Bridge PR & Media Services to run a campaign around rapid recruitment

Crimson hires Bridge PR for rapid recruitment campaign

IT recruitment consultancy expert Crimson has appointed Bridge PR & Media Services to run a campaign around rapid recruitment following the rebrand of its innovative Mercury xRM software.

The product, which has been available for the past two years to a select number of clients, has been designed to source hundreds of candidates for vacancies in less than 30 seconds, scouring online job boards and social networks for CVs. After transitioning the software to a cloud environment last year, Crimson is now ready to take Mercury xRM to a wider market with the help of Bridge.

Launching a campaign around rapid recruitment, Bridge will help Crimson to celebrate the UK’s great recruiters and promote the time-saving benefits of Mercury xRM through a campaign that will incorporate trade press, social media, whitepaper production and video.

Bridge was chosen by Crimson on recommendation through another of its clients. The company’s experience of running successful long term PR campaigns for businesses in both the IT and recruitment industries was also a major factor in the appointment.

“They completely understood our brief”

Mark Britton, Marketing Manager at Crimson said: “Bridge came to us from a recommendation and we were instantly impressed by the company’s knowledge of the IT and recruitment markets. They completely understood our brief and our marketing plan and have helped us to form some exciting campaigns for Mercury xRM. After developing the software over the past few years I am really excited to be able to launch it to a wider market with the support of Bridge.”

Bridge has been working with clients in the IT sector for over 15 years and has been involved in the recruitment industry for just as long. The new contract comes at a time of major growth for the company, which has just had a rebrand of its own. The company launched its new-look website just a few weeks ago and has modernised its corporate identity.

Managing Director, Denise Taylor, is delighted to add another Midlands-based business to the company’s national client base. She said: “Crimson is an innovative company with a really strong product. The team already has a fantastic vision for Mercury xRM, and we are really excited about working with them to take their software to recruiters. The fact that this contract came from a recommendation through another client makes it even more rewarding.”

For further information, please contact:

John Edden, Bridge PR & Media Services on tel: 024 76 520025, email: john@bridgepr.co.uk

Faraday House

Electric Wharf, Coventry
West Midlands, CV1 4JF

Tel: +44 24 7652 0025