Design agency Greenwich Design has created a stylish new product identity for Tavern Snacks, supplier of snacks, crisps and nuts to pubs, restaurants and clubs in London and the South-East.
The new-look is being unveiled with the relaunch of its nut range, introducing a totally revamped, up-to-date look and feel for it packaging, plus the launch of a new hot Chilli Peanut product.
The Tavern Snacks logo has retained its banner shape, but it has been simplified in white for a cleaner, more modern image. The packaging for the range of five products – Salted Peanuts, Dry Roasted peanuts, Chilli peanuts, Honey Roasted peanuts and Roasted Cashews – has been pared back for a more confident, less cluttered look, with each pack using relevant colour cues and bold typography to reflect the flavour. In addition, the packs feature a clear cut out panel, each in an appropriate shape (e.g. a salt shaker, a bee, a chilli etc), to showcase the product inside.
The brand overhaul follows an original brief given to Greenwich Design to design packaging for the new Chilli Peanut product. However, the agency demonstrated to Tavern Snacks that the inconsistent look and feel of the existing product range was damaging brand presence and limiting its appeal, especially amongst the younger, more sophisticated segments of its target audience. As a result, Tavern Snacks tasked Greenwich Design to consolidate the brand and pack range identity in order to build a more powerful brand impact at point of sale, appeal to a wider audience and create a more measurable difference to sales. The agency is also creating complementary PoS and advertising activity and is now working on the Crisp range and Pork Scratching ranges which will be launched next year. Lead designer on the project at Greenwich Design has been Kate Clancy.
Tavern Snacks is a family run business that has been supplying the licensed trade with snack products for over thirty years, and can trace its roots back to clay pipe manufacturing in the late 19th century, delivering to East and South-East London pubs by horse and cart. Tavern Snacks now supplies its own range of products as well as a number of well known snack brands to almost 3,500 establishments in London and South East England.
Barry Stubbs, Managing Director at Tavern Snacks, comments: “I asked Greenwich Design to design me a Chilli Peanut pack and they could have just gone away and done that. However, they showed me a vision of something bigger, better and much more exciting. It’s helping me to define a real way forward for the business.”
Simon Wright, MD at Greenwich Design, adds: “Working with small (and local) clients is different from our bigger clients. They often need a more strategic plan for the whole brand, which we can support from a design and visual identity perspective. Designing one pack would have been okay – but just okay. However, designing the whole range enables us to tell the whole story and there’s nothing quite like seeing a client come to life when we show them a vision of what they could have. It’s like dipping your hands into the sweetie bowl!”
The launch of the new-look nut range will be phased, with Chilli going on sale now, Salted following shortly, Dry Roasted scheduled to come out before Christmas and Cashew and Honey Roasted will be available next year.
Greenwich Design
6 David Mews
Greenwich South St., London
SE10 8NJt: 020 885 33028
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