Brand leaders and new features boost ad:tech London marketplace | Marketing Magazine
Brand leaders and new features boost ad:tech London marketplace, ad:tech has been a key industry fixture in the UK for brands, agencies and publishers for nearly a decade. As the final preparations are put in place for ad:tech London – the sole European event in the global series – organiser dmg is promising an extended programme of world-class speakers and a new-look marketplace.
Industry leaders such as Heineken global head of digital Paul Smailes, Unilever senior vice-president global media Luis Di Como and Bacardi global brand communications and creative director Heide Cohu will join senior figures from international brands including Kellogg, Tesco, McDonald’s, Lego, Boots, easyJet, Sports Direct and Karen Millen for a two-day examination of the latest shifts in digital marketing, media and technology at this year’s ad:tech London show on 11-12 September
WPP Digital chief executive Mark Read, AKQA co-founder James Hilton and Blue State Digital political director Matthew McGregor (Obama’s “digital attack dog” in 2012) are among the agency elite to speak, while top executives from Sky, News UK, Spotify, Forbes, Facebook, Twitter, Vevo and Yelp fly the flag for media-owners.
ad:tech London will take place on 11-12 September at The National Hall, Kensington Olympia.
Now in its ninth year, ad:tech London consists of an exhibition and a conference.
The free exhibition includes 40+ educational seminars and 150+ exhibitors. The paid-for conference includes keynote presentations, panel discussions and interviews in dedicated topic-specific summits.
About ad:tech
ad:tech is an interactive advertising and technology conference and exhibition – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.
Ten annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help implement new knowledge and ideas. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing world.
For further information
Lewis Richardson t. +44(0)20-3615-0288
PR and Marketing Assistant
lewisrichardson@dmgevents.com
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