From www.insight-engineers.com -Securing business success from working in a structured way – The value of a Stage-Gate process
Most of us appreciate that business success and repeat sales have always been a combination of having a compelling proposition and targeting the right people in the right way with activities and resources.
However, the world has changed dramatically in the last 5-10 years, and with nearly every purchase decision today involving some form of trade-off, either instinctive or considered, a real need to understand and aim relevantly at the desires & needs of one’s customers has been heightened.
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