Toys R Us today pledged to drop gender labelling for its product

The retailer declared that it would be more “inclusive” when marketing toys for girls and boys, and said it would draw up plans in the long term to remove “explicit references” to gender in its store .

The move followed pressure from Let Toys Be Toys, a consumer group representing thousands of shoppers that campaigns for the sale of toys not aimed specifically at girls or boys.

Toys R Us managing director, Roger McLaughlan, (pictured) said: “We will work to ensure we develop the best plan for our customers.”