Your ice cream will be created just for you in a one-off production run / Ben & Jerry’s

In a Walkers-esque stunt, Ben & Jerry’s have taken to the twittersphere asking their fans to create their very own core flavour.

By using the hashtag “#mybenandjerrys”, if you’re the individual deemed worthy, the name and flavour of your ice cream will be created just for you in a one-off production run – and delivered to your door.

It’s a simple but effective form of consumer engagement; and the effort that’ll go into making that one off flavour shows a brand that really cares.