Great Hotels Of The World appoints AffiliRed to increase global brand exposure

Great Hotels of the World, http://www.ghotw.com/ the hotel sales, marketing and technology company representing over 200 luxury hotels across the globe, has appointed AffiliRed (www.affilired.com) to manage its affiliate marketing programme across networks in the UK and US.

AffiliRed, specialists in performance marketing for the travel and tourism sector, will be launching the programme through its network of affiliate partners. The campaign, which will extend brand reach and increase international traffic to its site www.ghotw.com, will use multiple high impact networks from AffiliRed’s partnership programme. Specialist partner networks, including TradeTracker and ShareASale, will be used to integrate the affiliate programme through their publishers across Europe and the US.

Diego Gomila, CEO and founder of AffiliRed said:

“Great Hotels of the World has been extremely proactive online with a number of Search Engine Marketing campaigns that have delivered great results for the hotel chain over the years. Through an aggressive and highly targeted affiliate programme, we will drive direct bookings, increase usage of the company’s consumer platform and extend the brand on a global scale.”

Yunna Takeuchi, Director of e-Distribution & Product Development at Great Hotels of The World said:

“Affiliate marketing offers tremendous opportunities for us but in order to achieve this we needed a company that specializes in our market and understands the business. AffiliRed already works with over 100 global travel brands so we knew they would be the right fit for us as we increase our presence in new and existing global territories.”