Johnnie Walker Red Label / Will this engage young people, as Diageo hopes?

Watch the new commercial.

Funny old drink Scotch whisky, drunk in heroic quantities all over the world but still regarded, it seems, as dull old stuff in the British Isles – the bits outside Scotland anyway.And Diageo’s Johnnie Walker Red Label, although a big seller, is regarded as duller than most – discounted in the supermarket in contrast to fancier blends (like JW Black Label) and single malts.

So an agency called Love has been charged with another bash at adding a bit of mystery and mystique in this Game Of Thrones lookalike campaign featuring Irish actor Francis Magee.