Magners GB / “Our unique segmentation model can help brand owners truly get under the skin of their shoppers” Chris McCash, gratterpalm

Magners GB have appointed gratterpalm to lead its shopper marketing strategy.

The Leeds agency has attracted the brand to Yorkshire following a competitive pitch. gratterpalm will bring to life Magners’ “Now is A Good Time” campaign in the retail channel.

Ed Shoebridge, Head of Customer Marketing said: “We searched nationally for an agency partner to help us with our Shopper Marketing activity for Magners. gratterpalm’s experience with retailers such as Asda was a factor but their approach to shopper behaviour was the critical element. ”

Chris McCash, (pictured) Head of Shopper Marketing at gratterpalm added:  “Our unique segmentation model can help brand owners truly get under the skin of their shoppers. We’re delighted this has helped us attract such a fantastic brand to our region.”

The Magners appointment comes on the back of new business wins with both Halfords and Coral, since gratterpalm moved into its new home at No.1 Leeds and rebranded.