CheckoutSmart and Valassis team up for digital and online
Valassis has partnered with CheckoutSmart, the UK’s leading platform for digital grocery rewards, enabling digital coupons to be redeemed securely by shoppers against their grocery purchases, whether in-store or online.
The partnership offers brands and retailers:
- Access to 3.5 million promotionally responsive shoppers
- Secure coupon redemption on purchases from all major UK grocers
- Speed and flexibility on campaigns and tight budget control
- Coupons are validated against the specific products on offer
- Discounts paid directly and securely to the consumer after the shopping trip
- World-leading insight and analysis capability
CheckoutSmart capitalises on the extensive 3.5 million member base of Quidco, Europe’s leading cashback site. It offers brands and retailers the opportunity to target shoppers by demographics, postcodes or previous purchases to encourage trial or brand loyalty. Offers can be created and distributed in a short timeframe to enable rapid deployment in response to seasonal or marketplace demands.
Powerful transaction-level insight includes average spend, basket and category analysis helping organisations to refine and target their campaigns.
Customers can shop in-store, buy the featured products and then scan their receipt to redeem offers using a dedicated App (available on Android and Apple iOS). Alternatively, they are able to browse offers via the website, then shop online and buy the featured products. In both cases, product purchase validation takes place before the discount is paid direct to the consumer.
Leading grocery retailers where consumers can redeem offers include Tesco, Sainsbury’s, Morrisons, Asda, Waitrose and Ocado. The product has already proved popular, generating 200,000 redemptions so far on a wide variety of FMCG brands including Coca Cola, Heineken and many others.
Paul Lees, managing director at CheckoutSmart, comments:
“Our world-leading multichannel platform, combined with Valassis’ client base, ensures we can offer an innovative and secure mechanism to consumer goods brands across the UK.
Brands will be able to react faster, to establish more direct relationships with shoppers, and to target and evaluate activity more effectively than ever before. Shoppers will benefit too – with more relevant offers from their favourite brands available however and wherever they want to shop, whether instore or online.
Digital and online are the two fastest growing areas of the grocery market, and CheckoutSmart’s partnership with Valassis will enable all FMCG brands to reap the rewards of the seismic shifts we are seeing in how shoppers buy their groceries.”
Penny Dryden, commercial director at Valassis, comments:
“At last, we have found an innovative redemption solution which does not require changes to be made to retailer till systems. This is a big step forward for grocery promotions, both in coupon distribution and redemption.
“With our established relationships with so many organisations, and our expertise in designing coupons and setting up campaigns, new promotions with CheckoutSmart can be introduced quickly and easily. It is a proven solution that can help brands deliver successful and secure campaigns.
“CheckoutSmart’s solution taps into the growing consumer appetite for coupon offers with 275 million coupons, worth £850 million, handed over at checkouts in the period from January to June this year.
“When looking for partners, security of redemption and data is our primary criterion. CheckoutSmart exceeded our rigorous standards in its development and operation.
The potential of this product is enormous as we could also partner with, for instance, many member groups or media owners that offer member benefits portals.”