Digital marketing technology company, AudienceScience®, today announced Natalie Mazer, formally VP Product Management at Videology, has joined the company as Vice President Strategy and Development. In this role, Mazer will be responsible for the continuous development and evolution of the AudienceScience technology roadmap.
Reporting directly to Basem Nayfeh, Chief Technology Officer at AudienceScience, Natalie and her global team will lead AudienceScience’s efforts to address the most complex challenges facing digital advertisers, including universal user identification, cross-channel optimisation, and campaign attribution.
With almost 10 years experience working with data analysis and digital advertising, Natalie brings a unique skill set and extensive technical experience to AudienceScience. As well as a high level of senior, digital advertising experience – prior to Videology she held senior positions at MediaMath and American Express – Natalie has a strong technical background and extensive knowledge of behavioural targeting, yield performance and profitability, analytics and problem solving. She has also worked with both the US Airforce and NASA and holds a Ph.D in Aeronautical Engineering.
“To solve global advertising problems for the world’s largest advertisers, we required a senior level addition to the team. Natalie will be looking at the future of the industry and working closely with the product team to develop solutions that increase the value of advertiser’s audience data and digital media campaigns”, said Nayfeh.
“Natalie is extremely talented; she has a strong technical background that will work well with our engineering and data team. She also shares a passion to revolutionise the industry and do things differently to benefit our clients. With first-hand experience of the complexities of the market Natalie will be working closely with our senior customers to help solve a lot of the universal industry problems.”
Natalie adds: “Although technology is thought to simplify, the speed at which the digital advertising marketplace is developing is actually creating a real headache for brand marketers – whether this be universal user tracking, attribution, cross channel targeting, or simply working out where their budget is being spent.
“I have seen the revolutionary approach that AudienceScience has taken in working in the interest of marketers and helping marketers regain control through holistic, integrated technology. I am very much looking forward to playing a part in making a real difference in the world of digital advertising.”