TheMarketingblog

How the internet affects purchasing decisions

Sitting in the bus or the metro, it’s impossible not to notice the ever-increasing percentage of people absorbed into their smartphone screens, browsing the endless realm of information that today’s World Wide Web offers.

But the experience doesn’t quite stop there – once at home, surfing the web usually continues. Whether it is to check the latest sport results, the weather forecast or just browsing through the latest news, we rely on the internet to answer almost every imaginable question and query that comes to mind.

Making the decision to purchase a product is no different in this sense. Especially when it comes to items that cost more than just a few pounds, it is quite common to search for information online. In this sense the World Wide Web plays an integral part in the purchasing decisions of customers. A recent study by the Internet Advertising Bureau has shown that around one in six smartphone owners have used their phones in purchasing decisions. And you don’t need to be a psychic to predict that this percentage is going to rise even further.

Effective online marketing generates new customers

The growing importance of online marketing offers a range of new and innovative opportunities to reach out to new customers. One of the more widely-used tactics is that of offering online deals and discounts. This can be done through sites such as voucherbox.co.uk that offer voucher codes for special discounts. The advantage of this method is that it tends to generate a fair amount of first time buyers, some of which may become loyal regular customers. Furthermore, a well-designed and neatly arranged website goes a long way in getting internet users interested in your business. You may want to combine your homepage with a constantly updated online shop. Setting up a qualitative homepage and webshop is easier than ever before, as there are a large number of webhosting companies offering predesigned websites and webshops for a small monthly fee. No matter what age your target audience is, using social media is another effective way of generating a growing fan base. This strand is especially useful when trying to convert followers into regular customers. Using a healthy mix of online marketing tactics goes a long way in increasing your customer base.

 

photo credit: Chris JL via photopin cc

1 thought on “How the internet affects purchasing decisions”

  1. Pingback: How the internet affects purchasing decisions - Just Get Inspired

Leave a Comment