Movers & Groovers / Rubicon Project hires Craig Mytton as Head of Buyer Cloud for UK and Ireland

Mytton to lead team working with agencies, trading desks, ad networks, DSPs and other buying partners

Former Head of RTB Demand Luke Fenney becomes Head of Yield Management, International and Luke Rimmington joins from Xaxis

LONDON – 29 November, 2013, Rubicon Project, which operates one of the advertising industry’s largest, fastest independent technology platforms for buying and selling digital advertising, is expanding its technology and buy side capabilities in the UK with the appointment of Craig Mytton. Formerly the Account Director, Strategic Partnerships EMEA at AppNexus, Mytton will lead a team focused on improving efficiencies and working practices with all of Rubicon Project’s buying partners in the UK and Ireland including media planning and buying agencies, online advertising networks, mobile media agencies and Demand Side Platforms (DSPs). He brings twelve years of industry experience to the role including six years working in media agencies, including stints at MediaCom, Essence and Cheeze, now Jaywing, and six years working for a range of publishers including Haymarket, Teletext and Miva formerly eSpotting.

Reporting into SVP and Commercial Director EMEA, Oliver Whitten, Mytton will work closely with buying partners to optimise their adspend, including providing data and insight on the performance of their campaigns on Rubicon Project’s technology platform and industry analysis, as well as with Rubicon Project’s yield management team and account management team, and support the growth of automated trading in the UK and Ireland.

The move is part of an evolution for the International business to create dedicated teams for Rubicon Project’s buy-side partners in each key region – such as the relocation of Jana Jakovljevic to head up Northern European Demand in Germany – and for teams to work across all buying sources, rather than have specialist teams for each.